SEGA was instrumental to setting up E3, in an interview with Tom Kalinske (former CEO of SEGA America) he had this to say about the formation of E3:
In the early Nineties, CES was huge but it treated the gaming industry poorly. We were put in the back, past the new gadgets, computers and stereos and TVs. One year, we were in a tent and it was raining. Out Genesis machines got wet and I said, “That’s it, we’re not coming Back”. We set out to form our own show with favoured third-parties. It became E3. 1
Tom Kalinske in RETRO volume 9 (page 25) ↩
